Amir came across blockchain during his time as a managing director of a research centre at one of Germany’s top research institutes for systems technologies at the WWU University of Münster under Prof. Dr. Dr. h.c. Klaus Backhaus. Postponing his PhD and focusing towards entrepreneurship in digital transformation and web3 since 2019, he has worked as a consultant on digital transformation and business model innovations for national and international clients. Ranging from startups over family companies to public listed companies. He is an advisor on web3 projects and is passionate about sustainability and ethically focused businesses. He obtained his Bachelor and Master of Science in the fields of business and economy at the Viadrina University in Frankfurt (Oder), Singapore Management University, WWU University of Münster, and California State University, Fresno. As a core contributor of Menthol Protocol he is excited to reinforce regenerative marketing practices through the automated integration of verifiable positive climate and social impact into each economic transaction in a customer engaging manner.