Micol Ap is CEO & Founder of VerticalCrypto Art , founded June of 2020, a web3 native platform for art & culture NFTs, focused on exhibitions, auctions and advisory for collectors, brands and artists. Micol also sits on the curatorial board of ArtBlocks, the leading platform for generative and algorithmic arts on the blockchain. Micol also founded Proof of People, the first NFT festival in Europe which launched in July of 2022 in London, showcasing art, fashion and music through the blockchain and metaverse lens. Micol leverages over 9+ years of experience in the tech space, working for IBM, and most recently for Meta (Instagram and Facebook) where she spent over 4 years. Passionate about the intersection of art + culture + blockchain, Micol has curated shows in London, New York, Los Angeles, Paris, Miami to name a few, working with some of the most established artists and creators of both the NFT space and the contemporary art world. She is also regularly asked to speak at conferences around the globe about the NFT culture ecosystem, art on the blockchain and Web3.