With extensive experience and expertise in VC and investment banking, Alex has been striving to bridge the gap between TradFi and DeFi. As General Director EMEA of coinchange.io, platform specializing in API-powered DeFi Earn, he is inspired to empower general public to reach financial freedom with help of DeFi. Alex believes that advanced DeFi strategies should not be available exclusively to selected few but also to clients of existing platforms such as CEXs. By integrating Earn API into those platforms, Coinchange can be a catalyst for such change and behind the scenes gateway into the world of decentralized finance while unlocking new revenue stream for the partner platform.