Psychologist by education and passion, specialized in Consumer Marketing Psychology, with 23 years of hands-on experience in consumer research, planning brands, and marketing communication in all media, from TV to social and direct.
Worked for leading ad agencies – Leo Burnett, GREY, TBWA, Y&R, Isobar, consulted international marketing for the Emirates Group in Dubai Since late 2021 a full-time blockchain and Metaverse marketing maniac.
Promoter and a consultant, helping Web2 brands and agencies find their way to the Metaverse.