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Zoe Wei

Founder of Tadle

Zoe Wei is the founder of Tadle, a decentralized pre-market infrastructure, and Navigators Co, a boutique Web3 Consulting company. She worked for Binance and BNB Chain for five years and accumulated a lot of experience across different business. She worked as the head of Developer Relations and Marketing at BNB Chain for one year. BNB Chain is the leading public blockchain that has the most active users in the world. In addition, she has worked in several critical roles at Binance, the largest crypto exchange in the world. She managed the Binance Fan Token business and realized 3X growth on fan token market cap. She built the fiat business and Binance Connect from scratch and grew it to be a billion-dollar business in less than 2 years. In the interim, she built the Binance NFT operation and led crucial deals in Binance Labs. When working at Binance Charity, she piloted the Binance Lunch for Children project, and designed the Pink Care Token which sponsored feminine hygiene products for 1 million young women in Africa. She holds a Master of Public Administration from New York University with concentration in social innovation and impact investing.

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