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Zoe Wei

Senior Business Director at BNB Chain

Zoe Wei is now the BNB Chain Senior Business Director and drive the ecosystem growth in Europe. BNB Chain is the leading public blockchain that has the most active users in the world. She has worked in several critical roles at Binance, the largest crypto exchange in the world, for the past 4 years. She managed the Binance Fan Token business and realized 3X growth on fan token market cap. She built the fiat business and Binance Connect from scratch and grew it to be a billion-dollar business in less than 2 years. Now Binance is the largest fiat-crypto gateway in the world in terms of user number and transaction volume. In the interim, she built the Binance NFT operation and led crucial deals in Binance Labs. When working at Binance Charity, she piloted the Binance Lunch for Children project, and designed the Pink Care Token which sponsored feminine hygiene products for 1 million young women in Africa. She holds a Master of Public Administration from New York University with concentration in social innovation and impact investing.

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